Function first  design to
optimise your UX/UI agency

Join progressive UX & UI professionals and agencies across the globe who use Primary to ideate, define and document their design solutions. 

Trusted by businesses great & small

Primary engages your teams, customers and stakeholders

Primary helps you model your product or app into journeys and flows that owners, developers and designers can all understand – and bring to life.

Be more
profitable

We don’t care
what you call it...

…just use Primary to move through crucial early stages!

The only thing that matters is helping your team to deliver great products that your customers love. 

Primary enables
your current tool set

Use Primary to support the tools you know and love like Miro, Figma and Notion. Unlock missing detail and remove wasted time and effort with your UX/UI creation process.
Design better UI. It’s that simple.

Primary - Testimonial - Jeff Townsend

“We were creating personas and putting together user flows. We did one on a whiteboard and thought ‘is there a tool to do this?’ I looked at Primary and thought “that’s the thing I want to do!” I was excited – we’ve been making use of Primary ever since.”

Jeff Townsend — Principal UX at MOOGSOFT

What our customers are saying

Take a read of what our customers are saying on Capterra

Primary helps us map out user journeys quickly and effectively so we can communicate our ideas about how new features should work.
Brent M October 9, 2020
Loved the idea around the user-flow management
Marco P October 19, 2020
Primary provides versioning interface designs and data elements. We also like how structured the flow designer is. Other users may want more flexibility, but this is valuable to us because we can build a fixed process that can be trained to other staff members.
Brent M October 19, 2020
Sharing journeys and flows with an important focus on the documentation (what the user do, how the system respond..) and the possibility to create and re-use elements (interfaces, rules, data...). It's a great help when passing the project over the developer team in a structured way and with all the information needed that cannot be explained in the interface itself.
Gianluca C October 13, 2020
As a freelance application designer, I often work with small teams that don't have much (any) experience with the UX process. Primary not only captures the user flows, it's also a great tool for explaining the process to newbies.
Rebecca M October 8, 2020
Very good. Gave me a platform to design a web app in a simple way that keeps iterating to add more layers as I develop my ideas.
Matt C October 14, 2020
No major issues at all, actually it made my life easier to communicate and document a flow.
Sávio F October 23, 2020
Primary provides versioning interface designs and data elements. We also like how structured the flow designer is. Other users may want more flexibility, but this is valuable to us because we can build a fixed process that can be trained to other staff members.
Frank V October 19, 2020

Try Primary today for free!

Start documenting, visualising and validating your product, faster, today.