Function first design to
optimise your UX/UI agency
Join progressive UX & UI professionals and agencies across the globe who use Primary to ideate, define and document their design solutions.
Trusted by businesses great & small
Primary engages your teams, customers and stakeholders
Primary helps you model your product or app into journeys and flows that owners, developers and designers can all understand – and bring to life.
We don’t care
what you call it...
…just use Primary to move through crucial early stages!
The only thing that matters is helping your team to deliver great products that your customers love.
your current tool set
Use Primary to support the tools you know and love like Miro, Figma and Notion. Unlock missing detail and remove wasted time and effort with your UX/UI creation process.
Design better UI. It’s that simple.
“We were creating personas and putting together user flows. We did one on a whiteboard and thought ‘is there a tool to do this?’ I looked at Primary and thought “that’s the thing I want to do!” I was excited – we’ve been making use of Primary ever since.”
Jeff Townsend — Principal UX at MOOGSOFT